Beatrix New York was founded in 2007 by a mother with a life long interest in fashion. When shopping for her twins’ first day of kindergarten, Claire Theobald felt disappointed by the limited options for children’s backpacks.

Living in a city where design is valued, Claire felt that surely there had to be other parents who yearned for sophisticated designs and higher quality accessories for their children. Armed with a B.A in Architecture from Columbia University and an M.A. in Graphic Design from Yale, Claire teamed up with creative director, Marcus Woolcott to design just three toddler-size backpacks; a pig, dinosaur and a penguin.

With its very distinct design and its high quality materials, Beatrix New York quickly became the favourite for Hollywood A-lists like Meg Ryan, Victoria Beckham, Tobey Maguire, Britney Spears just to name a few.

More designs and 7 years later, Beatrix New York is known for creating hip, modern childrens backpacks, lunchboxes, wheelie bags, iPad cases, cozy cans and micro-cuddlies. Beatrix products combine a child’s love of whimsy and imagination with a grown-up sense of modern design and style.

We love the adorable characters and iconic graphics as well as the outstanding quality of this fun line of school gear by Beatrix!

[Beatrix New York est une marque New-Yorkaise qui réalise des créations fraîches et contemporaines pour les enfants. Des sacs à dos, des lunchs box, les gourdes mais aussi des doudous créés avec des petits animaux rigolos. Les accessoires Beatrix New York combinent des objets enfantins pleins de fantaisies et d’imaginations au design moderne. Les petits personnages sont adorables et le graphisme coloré. Les produits ont été conçus en mettant l’accent sur ​​la simplicité, la qualité, et l’amusement.]


beatrix new york

beatrix ny kids design


Beatrix New York Ipad cover