It’s time to celebrate! House of Jamie turned five today! To highlight this special event, the label launches an exclusive limited party collection. The brand also takes this opportunity to introduce a renewed logo which perfectly fits the new look of the label: playful, sophisticated & rebellious. The whole month of October marks the 5 YEAR ANNIVERSARY. Let’s party!
Especially for the 5-YEAR ANNIVERSARY, House of Jamie launches three party items. The Blazer for boys in the colours Stone & Black and for girls a party musthave: the Tulle Oversized Dress in Powder Pink & Black. To complete this great collection the label launches the ‘Jamie Sweatshirt’, a logo sweater in kid’s sizes (0-8yr) and also for mummies in sizes S, M and L! The sweater will be available in colours Powder Pink, Stone & Black. A made-to-last item made from super soft Italian Fleece cotton.
In five years, House of Jamie has become an international label and this great achievement will not pass unnoticed. The whole month of October they will party with very nice giveaways and presents to celebrate the launch of the ‘party collection’. And the cherry on top: from 14-20 October there will be a unique House of Jamie pop-up shop in Amsterdam (location: Studio Sarphaat, Sarphatipark 116). During this week, the complete Apparel and Baby Essentials & Home Collections will be available, including the new AW17 apparel line, the Party collection and special priced items. You really don’t want to miss this party!
House of Jamie is growing up and with this development, a renewed & sophisticated logo will be introduced as a perfect fit to the label’s current branding. The signature bow tie, with which it all began five years ago, will no longer be part of the main logo. The bow tie will remain in the logo for all Baby Essentials & Home items. And this product line will continue as the ‘Bow Tie Heritage Collection’. In addition to the new logo, a little sister logo is added: HOJ. This logo will pop up on every item from the apparel collection and on the new embroidered Jamie Sweatshirt.
Shop the Party collection here