Kids Fashion


Their favourite hobbies are talking to dinosaurs and taking bus rides, sometimes they’ll even talk to dinosaurs while they are on the bus. They spend most of their frantic weeks translating ‘Monster’ as there arn’t enough people who speak ‘Monster’ these days. And the occasional lazy weekend might involve a spot of martian hunting or bathing our pet bulldozer.

Sit back, pour yourself a hot cup of rock soup and enjoy your stay at Freddy Alphabet land… but please make sure you have fun!

Oh wait hang on, before you leave this page, read the interview with Freddy Alphabet’s Selina Kosak.

RAAA Jumper

Tell us a little about your background? 

I love studying and first trained in design but then studied science. Paleontology taught me there was a giant world out there filled with dinosaurs and biology showed me a microscopic world most people are onlivious to. Sometimes you need to pretend you’re shoulder height to an ant or put your head inside a could for a while.

How did you come to be a children’s fashion designer?

I’m not a fashion designer, I just make fun stuff in small sizes.

What inspires your work, and what do you want to inspire in others though your work?

Fun. So many people forget about it. Why do we seem to put it at the bottom of our list of things to do? My job is to remind you to move it to the top of the list.

What is your favorite piece from the collection?

Oh that’s impossible. It all depends on the day and my mood. What I like most is hearing peoples reasoning behind their preferences. I find that really interesting.

Do you have children? How does that influence your work?

I have two amazing boys who are constantly reminding me not to be boring, even when I’m tired and want to do nothing but stare at the wall.

What are the most rewarding and most challenging aspects of your job?

Recently at a market a Mum bought her son our pirate t-shirt. She had barely left the stall and he had the t-shirt on. First thing he did was run back to show me, with the biggest grin you have ever seem. Perfect! The most challenging has to be time, I have kids, no need to say more.

If one of our readers is only in (your city) for 24 hours what one thing would you recommend they do?

Enjoy some amazing food and soak up the culture and environment around you. No matter what country you are in the people make it unique. Make sure you take time to enjoy the differences.


freddy alphabet

Freddy Alphabet