Kids Fashion


If you’re after a pyjama genie extraordinaire for your family then you’ll want to look no further than The Bright Company; a brand many of you will no doubt already be very familiar with. They’re an Instagram regular, a favourite of families all over and you can spot their fun prints a mile off.

The Bright Company AW16 collection features a beautiful winter palette, the new print ‘Swimmers’, was created in collaboration with Australian artist Emma Labattaglia, from Pax & Hart. Emma has added some fishy friends to her signature swans design. 

We love how each product is designed with careful attention to the distinct physical needs of the wearer. For example children’s Slim Jyms pyjamas are slim fitting so they don’t restrict movement or ‘ride up’ at night leaving cold patches. If you’re looking for some twinning, the Women’s Slim Jyms have a lovely relaxed fit top and slim-fit leggings style bottoms.

“All our current collections use super-soft cotton jersey interlock fabric – the softest we can source! From Autumn/Winter 2016 our core collection is also organic, ensuring no harmful substances or dyes are used at any stage of production – crucial for peace of mind when creating garments for young children. With the importance of sleep for all of us, comfort at night is possibly more important than during the day! We’re all about ‘making bedtimes brighter’.”

You can find the full collection here.

The Bright Company

The Bright Company-aw16

The Bright Companyaw1617

The Bright Company-lesenfantsaparis

kidsfashion-The Bright Company

kids-The Bright Company

lesenfantsaparis-The Bright Company