Broer & Zus is a kids clothing shop with brands – from all over the world – based in Amsterdam. Roos, mother of 2 daughters, runs the shop and designs her own label. Stella McCartney kids, Finger in the Nose, Mini Rodini, Bobo Choses, Fub, Emile et Ida, Milibe, Simple Kids, Morley and more. All the brands have high quality and beautiful designed clothes for baby’s and children from 0 to 12 years old.
Time for an interview with Roos!
How would you describe your webshop?
We try to find special and unique (upcoming) small children’s brands. We choose the best and most unique pieces in which children can run and play all day long! We only pick out pieces we would buy for our own children. Quality is very important as well.
What is your favorite piece from the current collection?
That’s a difficult question, there are many pieces I like. I love the Stella McCartney star dress and the Simple Kids cat cardigan. They are like little art pieces. I am also happy with our own brand which consists of wearable good quality basics with happy prints. Kids love it!
Do you have children? How does that influence your work?
Yes, I have 2 daughters age 9 and 12 years old. They do influence and inspire my work a lot. As they grew older, I’ve changed picking out pieces in the collections. Children have their own taste and you have to listen to them, otherwise mom’s won’t buy!
What are the most rewarding and most challenging aspects of your job?
When kids are happy with the clothes, if they don’t want to take them off, I am happy too, this is what it’s all about! Most challenging is to find the best collections and to stay unique. There’s is a lot going on in children’s buying and design. Especially online.
Where is your webshop / shop based?
In the centre of Amsterdam in a nice old building near Artis ZOO and Tropenmuseum (culture museum for kids) and you can shop online www.broerenzus.nl
If one of our readers is only in Amsterdam for 24 hours what one thing would you recommend they do?
Walk around the canals in the 9 little streets, so lovely!
The fun brand Mini Rodini available at Broer & Zus
We love the Bobo Choses SS14 collection. Broer & Zus has a lot of their designs available