Launching mid-August, the eco, modern design brand for baby & children brings you its biggest, brightest, and most fun collection yet. With a touch of 70s style (bell bottoms!), a dose of fantasy (unicorns!), and a generous splash of rainbow colours, it adds up to pure positivity. Join the party with their dancing cats, cuddly bunnies, and one very groovy squirrel. Everyone is welcome at this party, where Oeuf celebrates peace, love, and great style for all!
From the finest baby alpaca knitwear, to a full range of pima cotton wovens in their exclusive dancing animal prints, and an expanded selection of organic pima cotton layette, the foundation of the collection is quality.
This season Oeuf offers a larger selection of all their best-sellers, including their famous reversible hoodies, plus a selection of new sweaters that are both incredibly fun and exceptionally made by their fair-trade knitters. Oeuf is also launching their first décor collection, filled with fun and colourful goodies, beautiful handwoven wool rugs and pillows for children and grownups rooms.
As for the inspiration of the collection, it hardly needs to be spelled out: they put it on a sweater – and a blanket, a rug, and some pillows! The Oeuf AW16 collection is all about Peace & Love. It’s what the world needs, now more than ever, and the youngest generation is leading the way. And for AW16, they’ll be able to do it in a unicorn hat, rainbow leg warmers, and flower-power overalls. And of course, while boogying!
What do you think of this collection? Would love to hear your thoughts!
Oeuf AW16 photo credits: Katrina Tang