“Inspired by the depths of oceans and lunar seas, the new collection from Kids on the moon is a true deep-dive. Shades of stormy waters are livened up by washed-out stripes, seaweed-inspired checks, pearly skirts and bright corals.”
Oversized tops, layers, reversible two-coloured pieces and faded colours are the main features of Kids on the moon’s SS15 collection called Oceania.
Elegant yet comfortable clothes for children. It’s about time for an interview with this Polish brand.
Would you mind introducing yourself and your brand to our readers?
Kids on the moon is a brand inspired by the moonlight and space and created for imaginative kids and parents. Our style is classic but with a characteristic, fashionable twist. Kids on the moon is about colours that are never obvious – natural, slightly misty and watered down. Our clothes can be elegant and casual at the same time, and – what is crucial in designing clothes for children – they are very comfortable. Though created for children the clothes are never infantile. Kids on the moon put together the world of art and fashion with comfort of wearing and… a pinch of magic.
Where does the name Kids on the Moon originate from?
The idea for the brand was first conceived by Magda Rams, Kids on the moon designer and it happened… under the full moon. Magda has always been fascinated by moonlight and its power to unleash creativity. So – the choice of name was clear as… the moon’s light. The name allows us to create fascinating narratives while travelling through space, time and with occasional deep-dive into the oceans.
Our approach to fashion is best characterised by ‘no gravity’ which for us means that there are no limits. Imagination and strong belief that everything is possible offers countless opportunities both in designing clothes, storytelling as well as in running a business. Anything can happen when Kids on the moon are around!
Can you tell us a little bit about your background? How did you become a kids fashion designer?
The brand Kids on the moon was created over 3 years ago as an outcome of Magda’s professional background in fashion industry, artistic education and – most importantly – passion for sewing and designing. The decision to focus on children’s’ fashion was part of well thought-through plan. Developing a children’s fashion brand gives freedom, you are not limited by trends but… you can create your own. At every stage of creative work you can have fun and use your imagination.
What are the inspirations or motivations behind your design?
The brand’s philosophy is based in a belief that aesthetical education starts at a very early age so it is important to surround kids with beautiful and original objects. We cooperate with talented artists worldwide and that results in beautiful projects that stimulate imagination like the Moonjelly designed for us by Hyshil Sander. The moonjelly can be seen on a dress and on a baby shopper bag from our current collection OCEANIA.
We mix fantasy and nature with good design and quality.
Our designs are created with kids in mind but they always have an adult perspective. You will find quotes from literature, film, music and pop culture in our collections. OCEANIA is inspired by the sea and magical underwater creatures but fashion-wise it is rooted in grunge.
Do you have children? How does that influence your work?
There are 4 of us here and between us we have 7 kids. They inspire us on a creative level – we watch them play, sometimes follow their ideas and build around them. Designing childrenswear is like playing – it can be a lot of fun! Our kids also help us on a practical level as they are the first ones to test new designs.
What are some essentials that every child should have in their closet?
Kids clothes are not just clothes – the same dress can be a princess’ dress one moment, a ballet dancer dress and a cloak of invisibility a minute later. So the most important thing is that the clothes are comfortable and made of quality fabric. Kids on the moon essential is definitely a tutu skirt – it can be worn everyday as it is comfy but it is magical enough to be worn while having fairies for tea.
What are the most rewarding and most challenging aspects of your job?
Seeing Kids on the moon worn by kids all over the world is fantastic. We love when our concepts and stories that spring from them resonate with kids and their parents. One of the most challenging aspects of the job is making sure that the styles and the fashion we design corresponds with comfort of wearing. We put a lot of effort into making sure our clothes are not only beautiful but can also be worn on daily basis and in all kinds of situations.
If one of our readers is in your city, Warsaw for 24 hours. What one thing would you recommend they do?
One day is not enough to see Warsaw so the choice is hard. But perhaps going up to a viewing terrace on the 30th floor of the Palace of Culture and Science is a good idea as it takes you as close to the moon as possible without leaving Warsaw and gives you a panoramic view of the incredibly fascinating city.