Kids Fashion


Founded in 2014, Doodle Do is a London-based children’s wear brand creating colorful and cozy apparel for ages newborn through 7 years old. Designer Celsa Efroni’s career in fashion spans over two decades as a textile engineer and fashion designer. After a successful career in global supply chain management, Efroni launched her own company designing and manufacturing for high street stores like Zara, River Island, Next, and many others. However it was her last two children that inspired her to follow her passion for illustration and sustainability in children’s wear.

Doodle Do believes in imagination. They see through the eyes of the child who whispers secrets to dogs, imagines crabs fly, and that anything is possible. They dare to be different, employing bright colours and quirky characters in truly comfortable, gender-neutral designs that allow children to run, play, and lounge in special yet cozy clothing.

Doodle Do cares about our planet. They believe that teaching children to be good stewards of the environment can begin with their own clothes. From how our cotton is grown and manufactured to our branding and packaging, every step in the manufacturing process meets the standard for Global Organic Textile Standard (GOTS) certification. All Doodle Do knitwear is hand knit in the UK.

As well as their online store, Doodle Do is available at fine boutiques in the UK, US, Australia, and Italy – see their Stockists page for more information.

Photography by Emily Kornya, children’s fashion photographer who works throughout Europe. She has recently moved back to Europe after completed her undergraduate degree in English Literature, Russian Literature in translation and South Slavic Studies at The University of Toronto.