Kids Fashion


While fashionistas may argue about the perfect stripe (I’m a fan of Petit Bateau ‘marinieres’ and AliOli Kids assortment of stripy clothing), they are pretty much all agreed that stripes will always be a staple. If you’re not already in the gang then why not dive in with this striped shirt with a twist from Noch Mini available at

Alexander in Noch Mini

NOCH mini is a New York based directional childrens line committed to designing simple, sophisticated and organic clothes. After Jina Jang’s, the designer of the brand, daughter was born, she wanted to provide her with the highest quality and healthiest choices, including clothes. She found most organic clothing options to be limited in design and colour, leading to the launch of NOCH in 2010. 

NOCH believes in protecting our body and environment from harsh chemical pollutants and use only certified organic materials and low-impact dyes. Soft on our children’s skin, only the highest quality organic materials are carefully selected and transformed into NOCH’s collection. The creators believe that using sustainable fabrics does not mean that style has to be sacrificed. The name NOCH represents the basic and majority elements of everything living and organic N (nitrogen), O (oxygen), C (carbon), and H (hydrogen). NOCH is designed and produced mainly in New York, and distributed around the world through local boutiques and online store.

We shopped Alexander’s shirt via the webshop who offers some of the old Noch Mini collection now with -70% off! They also offer the I dig denim shorts, but the more classic version (not the one with the ‘worn’ look) now with -30% off.

Blowing bubbles

Noch mini


A striped shirt with a twist

Happy boy

Happy boy

Silly faces

Other items; The tent comes from the webshop Tipiyou, Alexander’s bracelet is designed by Dutch Children’s Jewelry brand Lovy and his sandals are by Bisgaard.