This is the banner under which Playtime Paris will be inviting, this summer, professionals from the worlds of childrenswear and maternity to take part in their 22nd edition, which will take place from July 1 to 3 at the Parc Floral de Paris.

On the menu: more than 520 brands to discover, children’s and maternity trends for spring/summer 2018, exhibitions, and brand new artistic installations.

To help support their exhibitors’ growth and to make room for new registrations, Playtime Paris is pushing its walls back to make way for a brand new extension! More than 500 extra square meters of stands will be created at the North entrance of the show, which will be completely redesigned. This significant expansion of the exhibiting area will allow them to welcome even more Fashion brands, while continuing to expand the Lifestyle section of the show.

In total, nearly a hundred new exhibitors will be there: Fashion: amélie & sophie • aubrie (1) • bandy button (2) • barn of monkeys • bonjour maurice • bonton (3) • cazando mariposas childrenchic • cholente • fresh dinosaurs (4) • from babies with love • gili’s • happy duck • heaven king • hey popinjay!(5) kiddos • knit planet • laranjinha • lea & jojo (6) • lililotte • lily balou • little goodall • little pushkin • long live the queen (7) lötiekids (8) • love & honor • mads norgaard • maison labiche (9) • milk & soda • mimi & lula • mingo kids • mói moromini • mumofsix • nueces • once • p. le moult • pacific rainbow (10) • peachyboo • pilvi • phil&phae (11) • plume bleu question everything (12) • rain + conker • rock on the moon (13) • roly pony • savvy kid london • seraphine et zelie sma • smalls (14) • sun-fi • tia aina • tioom et mère (15) • wilkind kids…

Lifestyle : &me • advocate • apunt barcelona • atelier choux paris (1) • banwood (2) • bedding4kids • born copenhagen (3) • buboo chacha (4) • eef lillemor (5) • emiko • eno studio • global affairs (6) • hagelens (7) • kado design • lalatz • le biberon français (8) • lebôme • les lovers • lullaby • konges sløjd • ma petite anglaise • micro mobility • mimi & lula • monbento petite by celine • myum (9) • pied de poule (10) • poppik (11) • popqorn • rilla go rilla(12)• rosajou • sabre de bois • sack me (13) • sas and yosh siou leon • soup and purée (14) • tinne + mia • uki • up warsaw (15) • will woody be…

The Fashion sector is also being complemented by a shoes range in full growth with no less than 50 brands, including the following newcomers: angarde(1) • hippie ya(2) • maison mangostan(3) • novesta(4) • plae(5) • rondinella(6) • shoes le petit(7)…

And to continue the work undertaken last season, THE NEW NOW SPACE, led by designer Deborah Sfez, will turn the spotlight on a selection of 12 emerging children’s fashion brands who will be taking their first steps at the show: hi little Spain / monty & co United Kingdom / organic zoo United Kingdom / paush United States / poupée Greece / raspberry republic Poland / salacadula Spain / theodore kids France / vuela cometa Spain / walnut & walrus Sweden wawa Denmark / where is marlo Switzerland

And to help guide buyers through this profusion of carefully selected brands, whether newcomers or essential brands, they will be entrusting the experts with presenting the season’s awards: > Firstly the unmissable Milk Awards, who will be rewarding the best Fashion and Design collections, the Must Have piece and the Star Accessory of the season. Results to be announced as from Saturday July 1st at 6 p.m. > Then it’s the One to Watch Awards, which will be handed out by Pirouette blog to the most promising Fashion and Design collections 4 years old and under. For this season, Pirouette has called upon Spanish designer Maria Salamanca, founder of Frida’s Tierchen, to create two gorgeous masks to be awarded to the lucky winners. Results on Sunday July 2 in the morning.

Down with individualism, up with solidarity! With “live together” their motto, we’ll learn to “disconnect” to make the most of moments amongst friends and family. They’ll hold an open and curious view on the unknown in order to share experiences, to learn, teach, and create a collective narrative and history. Using this social manifesto as a starting point, trend setter Julie Malait has identified three key trends which will be finding their way into our children’s wardrobes next year.

To illustrate these trends, three artists have been invited to share their own vision of these themes through original installations specially created for the show.

Julie Robert; guest artist on the Make trend space After studying Fine Arts in Toulon and several professional experiences creating costumes for film and advertising, Julie discovered weaving in Iceland and, in the research that she consequently pursued, modernized weaving. Using wool, fabrics and silk to create weaves that distinguish themselves by their volumes, textures, colors, and destructurations. For Playtime Paris, Julie Robert will present a singular weaved sentence, made of imaginary letters and reinvented know-how.

David Takahashi; guest artist on the Repair trend space David Takahashi lives and works in Japan. He has always had a taste for both art and British rock music. Color and composition dominate his work. Over many years of artistic research, he developed a strong liking for the different states of the object, up to its deterioration, which is especially apparent in the textures of his pieces. For Playtime Paris, David creates a large patchwork heart, expressing his love for the things that are around him and the act of repairing that it might refer to.

Clementine Henrion; guest artist on the Share trend space Designer and illustrator Clementine Henrion launched her design studio in 2006 along with her eponymous brand, a collection of polymorphous collections that bring art and fashion together. Through a multidisciplinary approach, her work is an attempt to recreate an exaltation of the senses: retinal marveling at the first visions of infancy, outbursts of teenage passions–the magnificent energy they bring about are key to reading her universe. For the ‘Share’ theme, Clémentine Henrion creates an oneiric installation illustrating a celestial voyage above the world, carried on the colorful wings of “lucky” kites.

On the maternity side, Playtime welcomes creative consulting agency INSTINCT. Connecting trends with innovation and eco-responsibility, Instinct’s expertise allows brands to reinvent themselves within a sector that is in full revolution. Its flexible structure means it is able to offer a customized service, tailored to the needs of every client, and to adopt a forward-looking, joyful, and above all human approach to fashion!

In spring-summer 2018, a modern mythology will emerge: a mythology with a softened sacred dimension, one that finds its roots in the daily lives of the mothers of today. It is embodied by three figures, the first of which is “Ceres 3.0”.

All 3 trends will be available to discover at, in the Trends section of Playtime Gazette.

Playtime Paris

Organisation : Picaflor sarl • 5 rue de la Plaine 75020 Paris, France • • 01 44 62 83 01 Press enquiries : Kidding • 33 rue Etienne Marcel 75001 Paris • • 01 53 34 68 10