Kids Fashion


Smart, protective and ready for adventure. The new SS17 styles by ZOOBUG LONDON appear in a new campaign by children’s  fashion photographer, Sarah Winborn. The images follow a group of children, aged from 0-12, as they play on the South Bank, overlooking the River Thames in central London. The story reflects the stylish, fun attitude of the creative London brand, the first label in eyewear to specialise in children’s sunglasses and glasses, designed for their specific needs and addressing all essentials from cool design to a comfy fit.

Five new statement sunglass styles offer stylish 100% UV protection, excellent optical clarity for young eyes, with a choice of luxurious mirrors and classic tinted

Each design harks back to the unmistakable iconic styling of a classic ZOOBUG design, while bringing a selection of head-turning colour combinations, details and patterns that set the direction of kid’s eyewear trends in 2017. The five styles are produced in two sizes to fit children from 0-3 years and 4-12 years. The smaller sizes feature details such as curled sides for improved comfort and stability and a silicone saddle bridge to create an easy fit on the child’s nose.

The first specialist kids eyewear company, Dr Julie Diem Le founded ZOOBUG in 2006 motivated to create safe sunglasses for all children, with effective protection from ultra violet light, excellent, trend-setting design and comfort for infants and children – essentially, an innovative idea to have adult standards of protection in beautifully designed children’s sunglasses. The brand has won numerous awards including the most prestigious international industry award – the Silmo d’Or and the British Junior Design Award for Best Travel Product for Children (2015). ZOOBUG donates unused frames to ORBIS for their sight-saving programmes which provide access to quality eyecare for adults and kids around the world.

See and be seen with ZOOBUG LONDON sunglasses! –>

Photography by Sarah Winborn Photography
Stylist: Roxzann Weston
Hair & Make Up: Rose Angus
Models: Lula & Kimberley, Ray & Robin, Garvey M @Signature Management, Daniel & Ivy @Bonnie & Betty