World by Swing is a new exclusive Swedish organic denim children’s clothing brand. It just launched their first collection for Spring/Summer 2013.
Everyones favourite fabric is Denim, loved by children and parents alike, well at least in this household. Denim has always been long lasting and durable, wearable all year around.
Sofie Swing, founder and designer of World by Swing designs for boys and girls from 1-8 years old. The collection has jackets, dresses, skirts and pants, but most of the clothes are unisex. The jeans come in different styles, like slim fit and chinos, and all have an adjustable waist for the perfect fit and longest wear. I actually discovered World by Swing a couple of weeks before Playtime Paris, where Sofi showed her SS14 collection and I was able to see all the styles and quality workmanship up close.
Sofi has always had a passion for denim. Together with her interest for the planet and the wellness of children, organic was the obvious choice.
Rebecca is wearing the Hilma dress from the AW13 /14 collection. At the moment it is very hot and sunny, but combine it with a cardigan and nice tights when it gets colder. Wear them for everyday play and those special moments.
In France, you can shop World by Swing at petitHOOD.