Jump on the Stella McCartney Kids bandwagon with their playful summer 2015 collection. Light pieces of daytime denim, striped and cartoon motifs mingle with 3-D underwater-themed swimwear. Cool kids just get cooler!
Stella McCartney launched her first children’s collection in 2010 and has built a reputation for quirky prints, bright colours and fashionable designs for babies and young children up to 12 years old.
Stella McCartney Kids is available here at Broer & Zus.
Q&A WITH STELLA
Why was it important for you to create a kids line?
I’ve wanted to do kids since I’ve had children and probably even a little before. I felt there was a gap in the market and thought that with kids wear it needs to be accessible and realistic on the price points, but still have a timelessness and quality.
How do you best describe a Stella McCartney Kid?
I think the Stella McCartney kids have their own sense of themselves. I think it’s important that they’re free and full of energy and life.
Where do you get your inspiration?
I am inspired by various different things. I look at my upbringing and memories as a child and incorporate that to some of the pieces. I also look at the work we are doing for the ready-to-wear collection and try to translate some elements into the kids range that would make sense. And of course most of all, I am inspired by kids themselves and try to sometimes get them involved in the process.
What do you believe is important when designing for kids?
For me, it’s important to have timeless, good quality pieces that will last forever and can be passed down to future generations.
What are key pieces kids should have in their wardrobe?
Pieces that you can layer well and that don’t bulk up, so that they can move freely, run, jump, roll around and essentially be kids. You also need pieces that allow them to have their own personality; pieces that they themselves are drawn to while still maintaining quality and avoiding being too overly designed and overworked.