Designer and owner, Cindy Estes, has spent all of her adult life in the design world. For more than seven years she was the in-house designer for The Museum of Contemporary Art, Los Angeles, fine tuning her visual eye. When she chose to transition to a stay at home mom, she found she was constantly searching for clothes that were beautiful, comfortable and easy care for her new daughters.
“As a child I hated the feeling of constricting clothes and uncomfortable fabrics; that became a starting point for development. As a mother, I was interested in making clothes appropriate to my daughters’ stage of development.” For little ones, Cindy designed pants and tunic tops so they wouldn’t trip as they learned to stand. As they grew, she developed pieces they could put on without a parent’s help-nurturing their independence. The older girls needed the shape of a more streamlined silhouette to fit their changing bodies and promote confidence as they move through the middle school years.
The common threads running through the collections are comfortable, stylish and artisan, shared descriptors you’ll find people often using when talking about the designer herself. The end result is an exquisite mix of fabrics and patterns combined with the ease of machine washing and drying. Clothes that allow a girl to look like a girl and move like a child, adapting gracefully from the park to the party. This is the evolution of seam.
In an attempt to provide a healthy balance between career and family and because Cindy believes in keeping it local, seam is produced in Massachusetts, USA.
Stay tuned for more about seam!