Pierrot la Lune was founded 2013 and creates a timeless children’s fashion of high quality at affordable prices. The very first collection has a delightful touch of nostalgia; a dreamy and magical aesthetic referring to old movies and faded photos from a childhood in southern Europe in the 50s and 60s.
The cuts are simple and wearable, the colours are subdued, and the classic stripes and beautiful floral prints make you go back in time to bare resemblance of faded wallpapers or quilts from your grandmother’s old house.
After living and working in India for years, Emilie Ventujol, has also clearly been inspired by local block prints, which she has infused into her collections with a modern twist.
The main part of the Pierrot la Lune collection is produced in organic, GOTS-certified cotton and the knitwear is handmade in 100% soft Alpaca wool.
Time for an interview with Emilie Ventujol!
How would you describe your brand?
Ethnic references toned down and made more Scandinavian. Nostalgic and simple.
What is the inspiration behind your SS14 collection?
The traditional indian blockprints was the main inspiration to start the brand. And then Provence, the architecture, the food, the lavender and olive fields, something in the energy down there giving me so much creative impulse.
What is your favorite piece from the collection?
I love the Sally jumpsuit as it was a very free and playful process to make the pattern. I kept trying it on my daughter and changed it 7 times before it was perfect. I also love the simple shirts for boys, the Milos shirt has a special place in my heart, it reminds me of a little prince when the boy is dressed in this. Boys should dress up more!
Do you have children? How does that influence your work?
Yes I have two, a boy Milos who is 8 and a girl Sylvia who is 6. They are really easy kids but off course the daily life is a challenge. I try to do all the tasks when they are in school and after they go to bed. But not always possible.
What are the most rewarding and most challenging aspects of your job?
I love the freedom to do things when I want, but the same aspect is the most challenging as it requires a strong discipline to get things done.
How would you describe your own personal style?
I would love to say high heels and cool dresses but most of the time I am in relaxed pants, jeans and so on and simple shirts. I prefer quality instead of quantity, I think this changed over the years. When I was younger I liked to have a lot of clothes and different trends I would follow and play with. Now I am more myself and like to have favorite items and use them a lot. I buy a lot of simple kurtas and scarfs in India as I go often for my production. They go so well with jeans and sneakers but also with classic derbies to get a more sophisticated look.
Where can our readers buy your brand?
In my own webshop www,pierrotlalune.dk where we ship worldwide. But in end of May and for one month Pierrot la Lune will be on my little square as a pop up brand, this is interesting for the French readers. We are getting more and more retailers and will attend Playtime Paris in July and hopefully get into a lot of stores all over the world.