Kids Fashion


Children’s fashion label, Oh…My!, founded by creative Director Jonathan Swead and kidswear designer, Anna Davies, launched its first ever collection for Autumn/Winter 2015. Described as quintessential British with an eccentric twist, Oh…My! offers exquisitely crafted occasional wear for little girls aged 4- 12 years.

Showcasing high quality apparel that steps away from the monotony of high street designs, its English charm is evident throughout its 25-piece strong collection.

Simple lines combine effortlessly with striking design details, producing aesthetically beautiful garments. With special occasion wear at the heart of the brand, statement prints and high-end fabrics are integral to the collection. Think modern florals, graphic prints and sixties shapes. Contrast linings and delicate stitching, teamed with asymmetric hemlines and distinct panelling, highlights the subtle yet intricate DNA of Oh…My!

Commenting for Oh…My!, creative designer Anna Davies, says , “I enjoy the playful and experimental nature of kidswear design, whilst also understanding the practical and functional necessities. With Oh…My! we’ve tried to create a collection of beautiful, unique garments packed full of forward thinking design details, character and charm. We’re hoping stylish little ladies with an eye for fashion will love an Oh…My! creation for those special occasions”. 


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