Kids Fashion

MSGM kids

Launched in 2008, Italian brand MSGM is the work of innovative designer Massimo Giorgetti, and since it’s inception the brand has steadily gained success in Europe and the United States.

Although originally focusing on clothing for adults, the children collection appeared a bit later featuring the same trademark designs exhibiting passion and richly influenced by Indy rock and contemporary art.

MSGM kids combine impeccable design, impressive prints and a forward looking style, coupled with bright colours, floral and palm prints, and camouflage patterns to deliver a wonderful rich collection.

Much like it’s Rock influences the main feature of the Italian line focuses around the logo of the brand and besides a strong and exciting design ethic, the company is known for using natural fabrics like 100% cotton, wool, denim, silk, leather and chiffon materials, providing children with maximum comfort.

MSGM kids is available for boys and girls, aged 1 month to 14 years old.

Shop MSGM kids at Childrensalon, Childsplay Clothing or over at Melijoe.


[All photo’s taken by Isa Battaglin from LillyK. Photography]


Beautiful Julia wearing MSGM’s printed taffeta dress.


Combining a smart cut with the label’s signature quirky aesthetic, this shirt from MSGM will uplift her wardrobe with a bold stance. Theresa combined it with MSGM’s black & white boucle shorts with badges.

Kids Fashion from Italy

Tres belle!


One of my favourite outfits. Love the top with flowers and knee length trousers.