Kids Fashion


Only launched in the summer of 2013, Mói is a cool and urban brand originating from Scandinavia. Mói’s primary focus is creating stylish and funky clothes for children with a dash of attitude to inspire sustainable living, being free and of full of desire to make the earth a better place. This is done through certified production methods, which are responsible, ethical and organic.

We love the monochromatic shades of the black hue, the cool bird prints and the overall stylish urban look. Oh let’s not forget to mention the bright yellow hoodie! All designs are easy to mix and match and to wear with comfort on all occasions and they are thought to be worn by both boys and girls from 0 – 8 years old.

Shop the Moi aw14 collection at Beetles & Bugs and Purestarters.

Our favourite’s… What’s yours?

moi aw14

Moi AW14