We are utterly in love with Melula, a gorgeous new collection of childrens shoes from Denmark.
Melula is the brainchild of design duo Louise Møllermarkand and Søren Hougesen. Between them they have years of experience from the design and fashion industry, something which is useful when starting up your own brand. They are the living proof that with a little imagination and plenty of creativity, shoes for children can be unisex, beautiful and stylish too.
“Everything you see from pattern design, shoe design, branding, photoshoot, packaging, video storyboarding and communication are done solely by ourselves. This has helped us lower the expenses of the design process, without taking big loans from the bank. We hope you will help us over the goal line by backing us and thereby getting on of these small babies for yourself.” Søren Hougesen, co-founder Melula.
Melula shoes are available in size euro 24 – 30. The style is classic yet the print and colour choice unique. There are three prints available, all with a beautiful finish in a unisex design; Birk, Ville and Nomi.
Quality and comfort are the main priorities for Melula. The shoes are made with nylon upper featuring colourful prints. They are lined with chrome-free leather and soft textile lining. For comfort the inner sole is a cushioned footbed and the outer sole features a two coloured natural crepe rubber with top stitching detail – to keep little feet dry and warm. The shoes are designed by Melula in Denmark, the production will be by ethical standards in Portugal.
“The production of our shoes is an important factor. We cooperate only with manufacturers that have full transparency and works within sound ethical guidelines, fair working conditions and the compliance with environmental standards. That’s the reason we have chosen a small scale manufacturer from Portugal, with only 40 employees, that has years of experience in designing children’s footwear.” Louise Møllermark co-founder Melula
For Melula to be able to finance their first production they’ll need to place a minimum order for production on 600 pairs of shoes. In addition there are expenses of materials. In total DKK120.000 (approx. €16.000) is needed to get started. The funding needs to be complete by end of 19th of December, with the first collection estimated delivery for March 2016.
If you want to get involved, click here. Backing starts at only €6,70. Retail price is estimated at €67.
And we hope that, one day, we might see the launch of Melula for grown-ups too!
Model – Birk
Model – Ville
Model – Nomi