Kids Fashion


Taking its own unique creative concept as the base, Massimo Dutti designs for urban, elegant and contemporary customers. Customers that are not only looking for the very latest trends, but are also loyal to their label and share their pride in its values.

The brand originally focused on men’s fashions, yet 1992 saw the launch of its collections for women, ranging from über-urban to casual lines, enabling Massimo Dutti to consolidate its position as a rapidly expanding name on both the Spanish and international markets. In 2003 Massimo Dutti launched its kids fashion range under the name Massimo Dutti Boys & Girls.

The new Boys & Girls SS17 collection translates the brand’s adults line perfectly into childrenswear and is now available to buy online. The range is sure to be a hit with fashion-forward parents looking to steer clear of the usual glittery pink girls clothes and pared-down utility boys pieces that are all too apparent on the British high street.  Shot in Marrakech by Franck Malthiery, the campaign shots are stunning and drawl on timeless trends.

The range is available in ages 2-16 years. 

Shop the Massimo Dutti Boys & Girls SS17 collection here.

Introducing Summer Echoes | Boys & Girls SS17 Campaign shot Franck Malthiery. Discover the full

Posted by Massimo Dutti on Saturday, February 18, 2017

Models: Sugar Kids

Photographed by @franckmalthiery_official, styled by @marinagallo_m, make up & hair artist @lucianochiarello