Kids Fashion


Mói is a cool and urban children’s clothing brand originated from Scandinavia. Mói’s primary focus is creating stylish and funky clothes for children with a dash of attitude to inspire sustainable living, being free and of full of desire to make the earth a better place. This is done through certified production methods, which are responsible, ethical and organic.

The SS15 collection features the mói “classics” blended with new colors and new prints. Certain prints have been done in collaboration with Anja Stella Ólafsdóttir, an  Icelandic artist. The new approach gives a new edge to the urban stature of the brand.

The classic designs blended with in-style basics are easy to mix and match and wear with comfort on all occasions for both boys and girls at the ages of 0-8 years whether they are being über cool, playing or partying.

How cute is my little friend Lily in Moi SS15 ‘s jumpsuit?!

Mói is available at The Little Nordic ShopBeetles & BugsSpringstofPurestarters or feel free to visit their retailer page to see the list of shops that carry their brand across the world.

Lilly in Moi SS15