“JOW Junior designs are handmade with care, trendy and comfortable of traditional, natural fabrics. There is a modern fusion of Dutch traditional Folklore and Japanese or Korean Traditional fabric. The designs tell a story and are inspired by different cultures and traditions.
“My son, Jowin, is three years old. He was born with a left cleft lip and people kept staring at him. So, I decided to give them a very good reason to stare, this will be the best looking, most trendy baby boy they have ever seen… In my designs I want to give kids confidence, culture and couture, I use natural fabric, much used in Dutch and Asian traditional clothing.” Angelle Chang
Angelle Chang is a designer with a great mind. Her inspiration behind her clothing line is just amazing, the need to create something where the beauty of a person will come to life. Her goal is to make children feel confident about them self and feel pretty. Time for an interview with this inspiring lady.
Would you mind introducing yourself and your brand to our readers?
I’m Angelle Chang, Dutch Born Chinese professional model, presenter, fashion editor and fashion designer but most important, I’m mom! JOW Junior is an exclusive kidswear, daring & trendy designs with traditional fabrics like Dutch folklore and Japanese kimono. All our designs are (hand)made in Holland.
Where did the name Jow Junior originate from?
JOW Junior is named after my 3 years old son, Jowin Kong.
Can you tell us a little bit about your background? How did you become children’s fashion designer?
I was always working in fashion, as a Chinese professional model, presenter & fashion editor. When my son was born I decided I wanted to study fashion couture. My son Jowin Kong is born with a left cleft lip. One day I was thinking, if they are going to keep staring at him anyways, at least I should give them the best reason. This would be the most good-looking and trendy boy they have ever seen. JOW Junior is my way of telling the world, we are all different and so special!
What are the inspirations or motivations behind your design? Is there style decade that you are inspired by?
In my designs I want to give pieces of Dutch and Asian trends, traditions, cultures & history, trends like my korean inspired lowcross baggy pants, history by making the Chinese knots or traditional Post NL fabrics and cultures by using Dutch Folklore fabrics, Japanese Kimono fabrics and more. Some technique, in most of my designs you will see the handwork.
What is your favourite piece from this collection?
I love my lowcross baggy pants and to wear it at the same time with my boy.
Do you have children? How does that influence your work?
I have one three year old son, Jowin, he is JOW Junior, my love, my inspiration and my life.
What are some essentials that every child should have in their closet?
Every child should have at least one set that makes them feel like a prince or princess.
What are the most rewarding and most challenging aspects of your job?
Every happy face is rewarding but the most challenging aspect is running a business.
If one of our readers is in your city,The Hague, for 24 hours. What one thing would you recommend they do?
I love the Japanese Garden at Clingendael Estate.