Kids Fashion


Be quick to join me in my happy dance at this discovery of jooseph’s AW18 collection. A winter season palette of golden yellow and ruby wine in combination with pastel tones like frozen mint and sweet rose makes mixing and matching effortless, you really can’t go wrong!

The jooseph’s AW18 collection offers a sweat and interlock fabric selection that reflects structures of snowflakes and ice bricks, mixed together with very cozy fabrics that bring interesting new surfaces to the collection. One of the magic allover prints is the beautiful mountain view, which you can admire from the founders backyard. To compete the collection, they offer staples in base fabrics doted and stripes single jerseys.

Parents will appreciate the “grow with me” sensibility found on playsuits, jumpers, trousers, and caps that can easily be adjusted to the size of the child with carded cuffs and clever cuts.

A collection fitting boys and girls sized 0 to 5, jooseph’s cater for all the day’s needs. From the comfiest of lounge wear to fashionable street wear and accessories.

Shop the collection here


Photography by Emily Kornya, children’s fashion photographer who works throughout Europe. She has recently moved back to Europe after completed her undergraduate degree in English Literature, Russian Literature in translation and South Slavic Studies at The University of Toronto.