This premium Swedish jeans brand based in Gothenburg continues to charm the European denim scene. I dig denim was founded in 2009 and is an exciting brand for children with a great taste for cool denim clothing, (and their parents, of course). The vision of I dig denim is to provide all children with jeans and denim clothing, with as high quality and fashion level as for adults. I dig denim’s clothes will show the personality of those who wear them, drawing inspiration from the wild elements of the Swedish coastal landscape-sea, rocks and open skies are ever present and reflected in the colour schemes and fadings of the fabric.
Here’s a glimpse of the I Dig Denim SS16 collection. Which one is your favourite look?
Photography: Hans Ericksson