Kids Fashion


Travelling to the sun-kissed destinations of Miami, California and Cuba, the Guess Kids SS17 collection creates a vivid kaleidoscope of colours, flavours and suggestions. 

Dear Miami

Florida’s bustling leading city, with its lively atmosphere and multiple enticements, is the journey’s departure point. T-shirts and dresses in pop colours and bold graphics draw inspiration from the fashion of the 1990s, with exotic palm and flamingo prints nodding to Miami’s tropical nature. The effect is one of pure joy, for easy-to-wear, everyday looks.

Guess boys, instead, discover the gentleman within, with elegantly casual items in soft colours creating the perfect outfit for a sophisticated boat trip or a cosy dinner with friends.

Lost in the Sun

Every year the Empire Polo Fields in Indio, California, host the music world’s glamorous Coachella Festival.

The boho-rock looks worn by celebrities attending the event, alongside the magical Californian desert, are the sources of inspiration for hippie-chic looks in sun-drenched colours and all-over cactus flower prints.

For boys, the Coachella free spirit revives in cool denim looks, with lettering prints and flower patterns bringing a glam touch to casual tees.

Travel to Cuba

Moving South, Cuba is the captivating destination of a theme underscored by a playful, fun mood. Tropical fruits and flowers bloom in multi-coloured prints, with stripes, chequers and geometric patterns adding character to trendy styles. The picturesque attractions of the island’s vibrant cities, along with the Caribbean’s crystal clear sea and luxuriant nature, are reflected in an explosion of colours for true summer looks.


An important innovation this year is the Marciano Kids line that introduces an extra touch of style with its luxury, high-end outfits. Refined fabrics and first-rate details enrich the looks of little princesses and princes, with ultra-chic proposals for both special occasions and leisure time.


The footwear collection features a wide offering that ranges from summer boots to sneakers and sandals.

The first part of the collection is aimed at younger children, while the second part, specifically designed for juniors, offers downscaled adult models reflecting the spreading “mini-me” trend.

Mini jelly shoes, taken straight from the 80’s, are revisited with a contemporary twist in the form of ballerinas and fisherman sandals. To ensure the perfect fit, a new slip-on style is available for newborns, while sneakers feature Velcro straps making it easier for tiny tots to pull them on and off.

You can shop the Guess Kids SS17 collection here.