Kids Fashion


Gray Label is an Amsterdam based label designed by Emily Gray for babies and kids and adults. The collection consists of a year-round line of premium quality basics that are contemporary yet timeless and unisex, with seasonal additions. Only the softest 100% organic fabrics available are used, to ensure everyday comfort and practicality.

The Spring Summer ’22 collection continues to celebrate Gray Label, with sizes ranging from 0 to 12 years and a unisex, lounge-friendly collection for adults, all with a relaxed snuggly feel. The Spring Summer ’22 collection showcases easy, relaxed styles like the dropped shoulder sweatshirts, hoodies and track pants to create the ultimate laid-back comfortable look. In the first drop this season Gray Label introduces the colour Purple Haze and in the second drop they’ll add the colour Apricot to their colour scheme.

They have also teamed up with the iconic heritage shoe brand Novesta. Explore their exclusive line of mono-coloured organic sneakers and natural rubber rain and low boots

Gray Label is simplicity in a busy world, focusing on soft colours and clean design that would even make grown-ups a bit envious. Organic apparel for the little minimalist and now their family too. 

Shop the Gray Label SS22 collection at Orange Mayonnaise here