Kids Fashion


How exciting to introduce you to Gray Label: organic apparel for the little minimalist. Gray Label is an Amsterdam based label designed by Emily Gray, for babies and children aged zero to eight years old.

One of the reasons we love the brand Gray Label is that their pieces are mostly seasonless – year round staples that you can mix and match with other brands, and dress up and down. Gray Label clothes are mostly unisex, and they wash amazingly, so they can be handed down from brother, to sister, to cousin, or even shared!

Gray Label do, however, introduce one or 2 new styles per season and usually some new colours; every one of which complements the existing collection perfectly, in terms of palette, style and always softness.

Gray Label’s new colour way for AW16 collection ‘The Untamed Red Earth’ collection is Red Earth, inspired by gravel roads and old brick walls; standing sheep and stark silhouettes.

“Following little dirty gravel roads we found it there, stretching between stone brick walls, wandering sheep and stark silhouettes of century old trees: the deserted fields of red earth. Discover this collection associated with untamed sceneries, introducing red earth as our new colour and five new seasonal styles: Buttoned Chinos, renewed Wide Neck Hooded Sweaters, Shawl Collar Cardigans and Stripes. Designs for little rascals playing the red earth like a carpet, while dust comes their way.” (Emily Gray, July 2016)

We have selected our favourite pieces from the Gray Label AW16 lookbook. Like?

Gray Label is available here and at the online shop Orange Mayonnaise.








The Gray Label AW16 collection