Kids Fashion


If you’re not already addicted to Boden’s original, exquisitely made, quirkily detailed children’s clothes, 1) where have you been? and 2) you’re in for a treat. Their girls’ and boys’ clothes prove that ‘casual’ and ‘party’ are states of mind and it’s cool to be different. Their baby clothes are so soft, charming and practical they’ll make almost anyone broody (apologies). And their 365-day return policy speaks for itself. Make space in those wardrobes, people…

Boden’s newest capsule collection for girls and boys is inspired by six of Roald Dahl’s stories: The BFG, Matilda, Charlie and the Chocolate Factory, The Twits, James and the Giant Peach, and Fantastic Mr. Fox. And with such hearty source materials, the assortment on display is definitely not lacking in whimsicality and, most notably, range.

In the collection we see baseball shirts, T-shirts, skirts, shorts, blazers, day dresses, party dresses, overalls and so much more. But as commonplace as the silhouettes are, the prints, colours and appliqués are so unique to the far-flung adventures, supernatural scenarios and colourful cast of characters created by Dahl. His literary works stand the test of time, enchanting families of various backgrounds and ethnicities—sentiments that can be applied to this capsule line.

The collection is available in sizes 2 to 12 years old and is available here.


The friendliest giant in Giant Country has inspired many squiffling delights for you – from a dress starring Buckingham Palace to a sweater and bottoms befitting of ‘Her Majester’ the Queen of England.


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The story of one magical little girl has been brought to life with a rainbow of appliqué letters, a smattering of ‘Miss Honey’ yellow and a unique printed lining featuring some of Matilda’s favourite books.


Behold these gloriumptious concoctions from Willy Wonka’s Chocolate Factory – including a dress made of sparkly rainbow drops and a sweater with sequins that magically change colour.



Get ready to join James and his friends on a magnifico journey. Befriend some creepy-crawlies on a woolly sweater, become a ladybird in dress form or travel around in a T-shirt featuring a certain ginormous peach.



Psst: these designs are full of Mr Fox’s cunning. Will it be a supersoft sweater with embroidered details or the ultimate fox-like disguise? Better decide quickly, before those farmers Boggis, Bunce and Bean catch you…



Meet Mr and Mrs Twit, the foulsome couple who love to play tricks on one another. Search Mr Twit’s messy beard and discover Mrs Twit’s Squiggly Spaghetti recipe, before joining the Muggle-Wumps on their monkey adventures.