Founded in 2009, Aarrekid is an eco-friendly brand from Finland. Made with care, experience and plenty of imagination, Aarrekid offers a unique style combining comfortable garments with fascinating print designs.
Time for an interview with Aarrekid’s Sanna!
How would you describe your brand?
Plenty of imagination, story telling, quality and ecological ideology.
What is the inspiration behind your SS14 collection?
Our classic, Owl, the most popular creature in Aarrekid’s history. Designed by Lotta-Liina Salonen. We just though that Owl will deserve more attention!
What is your favorite piece from the collection?
Owl-pillow, of course. And blankets.
Do you have children? How does that influence your work?
I don’t but other owner Johanna has a son, 7 years old. Whole brand is based on a need to get something really nice for kids.
What are the most rewarding and most challenging aspects of your job?
Most rewarding is to see ready collection. It is always exiting to design new season and then to see it as final collection in stores. Challenging is to keep small business financially balanced. And not to take too big bites.
How would you describe your own personal style?
Quite classical and Scandinavian, but with a small hint of playfulness.
Where can our readers buy your brand?
Our web store www.aarrekid.fi or other web shop retailers in 16 countries. And local stores, of course. Check our retailers list.